Before joining Tribute Wealth Management, Craig was the owner of a dietary supplement company he purchased in the early 2000s and successfully sold in 2023. He now seeks to leverage his entrepreneurial spirit to help clients succeed in their financial lives. Craig excels at working closely with clients, using his empathetic nature and strong communication skills to create a comfortable and empowering environment. He takes great care to connect with people and understand their needs in order to help them reach their goals. Always looking to help others, Craig considers it the highest compliment when people trust him with their concerns and seek his guidance.

Craig’s approach is grounded in his genuine interest in people’s stories and backgrounds. He enjoys hearing about where they come from and where they are headed, approaching each interaction with curiosity and without judgment. This empathetic standpoint stems from his experiences, including a unique mission with his church in the late 1980s to West and East Germany, where he was among the first missionaries to serve behind the Iron Curtain. The relationships he built during that time and his exposure to different cultures profoundly shaped his outlook, fostering a deep appreciation for the resilience and spirit of people across various backgrounds.

Family is a cornerstone of Craig’s life. Coming from a big family himself, he and his eight siblings live only an hour apart from each other. In his own marriage, he and his wife of 34 years have raised four children: three sons and one daughter. He even has the opportunity to work alongside his son Trey at Tribute. Outside of his professional life, Craig enjoys hobbies such as golf, traveling, and spending quality time with his wife. He has held various leadership positions in his church, teaches Sunday school, and coaches high school basketball.

Craig’s philosophy in life and work is simple: “The more I help people, the more I’ll be blessed, even if they don’t know the help was from me.” His motivation to serve others and meet their needs, whether big or small, defines how he conducts himself both personally and professionally. Ultimately, Craig hopes that everyone he has the privilege to help can walk away feeling that their lives have been positively impacted by knowing him.